Monday, 04. February 2019, Innospace ,The Shed,, Amazon Advertising (PPC) and SEO Training Course - Manchester

from 04. February 2019 - 9:00 till 13:00

Innospace ,The Shed,

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Event description
 About 38% of UK shoppers start by searching for a product on Amazon.
Amazon has become the place to go for many shoppers, and this is because you can buy most things you need, and it will arrive the next day. With this rise in popularity, undoubtedly there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products.
Consumers now have more choices than ever to look for various sellers, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO and PPC play a huge role.
Amazon SEO involves creating a keyword rich copy to get your products found, and PPC involves paid advertisement. Both of them go hand in hand and this course helps to understand how SEO and paid ads help your products to rank well on product searches.
Amazon Pay Per Click (PPC) advertising is available for both Seller Central users and Vendor Central. They are a way for sellers to ‘buy’ a position at the top & bottom of Amazon’s search, the right-hand side margin, and on competing for product pages.
As a seller, it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is quite easy to handle, and the cost of sales can be as low as 5%. 
In this training course, you will earn how to build organic product rankings and how to get the best out of Amazon advertising.
** Multiple dates are available. Please check registration section for details.
Who is this workshop suited to?
Digital Marketers, Seller Central Users, Vendor Central Users   
Some key areas of the workshops are:
Amazon Search Engine Optimisation 

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How Amazon product ranking works
Best practises for optimising product content

Amazon PPC Introduction

Introduction and impact of PPC
Sponsored products: basics and benefits
Exploring opportunities for your products

Campaign Structure

Basic Campaign structure
Best practices

Keyword Research and Best Practices 

Research processes
Amazon third-party tools

 Creating Campaigns

Keywords Types Broad, Phrase, Exact Match
Automatic Campaigns vs Manual Campaigns

Advertising Reporting

Understanding Amazon PPC Metrics
Creating plans to action reports
Analysing Search term reports and other ASIN reports

Optimising Campaigns Performance

Managing Bids
How to go about product variations ads
Negative keyword best practices
Leveraging Bid +
Harvesting keywords for the product copy
Other ASINs conversion and what can you learn from it
Optimising product copy with converting search terms

Amazon Marketing Services for Vendors Part 1

Introduction to Headline Display and Product display ads
Creating Headline Display Ads
A/ B Testing
Optimising Headline Display
Best Practices

Amazon Marketing Services for Vendors Part 2

Creating Product Display Ads
A/ B Testing
Optimising Product Display Ads
Best Practices

Prerequisites for this course
This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.
| Jonathan Harrod, Iain Smith Group The course hugely informative, filled with great technical advice and it was demonstrated in a manner that was easy to understand, Prabhat always took the time to ensure the entire group understood the topic being discussed and clearly knows how to grow a business through Amazon selling.
| Dave Curtis, Fizz Experience Limited  
I had the pleasure of being at one of Prabhat's training sessions covering an Amazon Masterclass. The session was extremely helpful and very interactive. Prabhat's ability to provide practical advice for even the smallest of issues seemed never-ending. I would thoroughly recommend going to one of his training sessions or getting him to come and support you through your company growth.
| Marie Sinclair, Tazakifoods
Prabhat's Amazon training was detailed and tailored to suit our needs as a business. He was extremely knowledgeable and able to answer any questions that we had throughout the training session. As a company, we learnt a great deal and I would not hesitate to recommend his services.  

Can’t make it to Manchester or looking for a bespoke course? We are happy to provide in-house Amazon training to you and your team.
Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )

 * Register as an Individual, if you are not VAT registered.

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