Tuesday, 15. January 2019, Harvard Ed Portal, Get Past the Plateau: How to Take Your Company’s Social Media Efforts to the Next Level

from 15. January 2019 - 9:30 till 12:00

Harvard Ed Portal

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Event description
Many business owners know that social media is a low-cost and engaging way to reach new audiences, boost sales, and develop customer loyalty. But, what do you do when you’ve hit a plateau or aren’t seeing a growth in sales through social media? In this workshop, you’ll learn advanced skills for taking your social media marketing efforts to the next level.
Topics will include:


Creating a social media strategy


Understanding each network’s analytics


Knowing what metrics to monitor


Advanced tools for managing and monitoring social media


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Developing and executing cross-channel campaigns


Attendees should have a strong understanding of basic social media concepts and methods. Consider this workshop as “Social Media 2.0”. You are expected to understand “Social Media 1.0”.
This workshop is co-sponsored by SCORE Boston and the Harvard Ed Portal and is presented by Caitlin Drown. Caitlin is the founder of Leg Up Marketing + Communications, a boutique agency that works with small businesses and nonprofits to develop, execute, and grow their marketing and public relations programs.
NOTE: The first two weeks of registration for economic development workshops held at the Harvard Ed Portal will be limited to Allston-Brighton residents, managers/employees of Allston-Brighton businesses, or Ed Portal members. You may be asked to provide proof that you meet one of these requirements. If you live or work outside of Allston-Brighton, you can register for this SCORE workshop here:

Get Past the Plateau: How to Take Your Company’s Social Media Efforts to the Next Level , Harvard Ed Portal event

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