Wednesday, 17. April 2019, Inova Center for Personal Health Conference Center, Marketing and Communications in Healthcare and Life Science Start-ups: Creating Your Storyline and Brand...Is It Really Worth It?

from 17. April 2019 - 18:00 till 20:00

Inova Center for Personal Health Conference Center

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Event description
We are all so focused on improving our technologies, meeting our milestones in the regulatory pathways, securing funding for our future developments, designing clinical trials, etc., that we tend to discount the importance of creating our story-line and branding our company early in this journey. Come to the next National Capital Chapter SoPE event and learn from experts in the digital marketing and communication field how to utilize and leverage these tools to boost your "presence" and your ROI to investors!
Agenda
6:30pm-7:00pm Registration & Networking7:00pm-8:00pm Introductions and Guest Speakers8:00pm-8:30pm Networking
LocationInova Center for Personal Health Conference Center 8100 innovation park driveFairfax, VA 22031
Wednesday, April 17, 20196pm-8pm
Use the old address in your GPS device: 3225 Gallows Road, Fairfax, VA 22031, but note that the building does say 8100 on it.
Speaker Bios


Ryan Changcoco
Ryan Changcoco is an author, blogger, thought leader, and content marketing strategist. Ryan is an authority on the topics of management development and employee engagement within healthcare as well as other industries. Ryan is the founder and principal for The Physician’s Edge, an advisory and consulting group which is dedicated to helping physicians become more adept at the business side of healthcare. As the principal for The Physician’s Edge, Ryan is responsible for identifying and partnering with subject matter experts from all over the world to develop content on the advancement of business acumen for physicians. Prior to ATD, Ryan served as a business consultant for several large healthcare organizations, including Blue Cross and Blue Shield.
As an author, Ryan has contributed to a few healthcare publications including Talent Management in Healthcare―Exploring How the World's Health Service Organisations Attract, Manage and Develop Talent (2017) and Leadership in the World's Healthcare Sector (2018), both of which were published by Palgrave Macmillan UK.


Boney Pandya

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Boney Pandya has over nine years of digital marketing experience in the B2B, B2C, and association industries. Boney is the founder and chief digital marketing strategist at Bon Digital. Bon Digital is a premier DC-based digital agency which helps clients meet their marketing goals by applying digital marketing strategies and to starting Bon Digital, Boney worked as the director of digital marketing at CSGCreative, as the associate director of digital marketing at the American Association for the Advancement of Science (AAAS) and as the senior manager of digital marketing at the Association for Talent Development (ATD).At both associations, Boney helped increase membership acquisition, improve retention, and boost event registration through digital marketing channels. Boney is Google search certified and display advertising certified. Boney obtained his MBA from Drexel University.

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Marketing and Communications in Healthcare and Life Science Start-ups: Creating Your Storyline and Brand...Is It Really Worth It?, Inova Center for Personal Health Conference Center event

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