Wednesday, 22. May 2019, 175 Colonial Rd, Writing for Business Bootcamp

from 22. May 2019 - 9:00 till 12:00

175 Colonial Rd

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Event description

Writing for Business Bootcamp

You will learn how to present yourself and your company better during this three-hour private interactive workshop, which focuses on improving business writing and marketing skills so that you will get more clients and sell more product.
This workshop is for you if you:

are a small business owner who writes your company blog, newsletter, web copy, sales letters or social media posts;
want to communicate more effectively to your customers and prospects; 
understand that differentiating yourself from your many competitors is critical to your business growth;
want to better articulate your message so that people get a sense of who you are and how you can help them.

This is a personalized, one-on-one workshop tailored to your individual concerns and designed for your exact needs.  Together, we will work on telling your story so customers will understand why they should buy from YOU. We will concentrate on generating original content through timely, topical blog posts and well-written, informative press releases, which are critical to getting your company noticed.
Writing.  We will anaylze some of your past written material and create improved versions.  You will learn to create blog posts, create ideas for press releases, write the press releases, fix the "About Me" section of your web site, write sales letters, newsletters, etc. so that your message is strong 
Marketing: What do you do with a press release once you have it written?  How should you promote your social media posts?  Includes getting quoted in the media, creating LinkedIn stories, etc.  This is critical to spread the word about your company.
Why Do You Need This Workshop?

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Your customers have a ton of visual distractions.  If your words don't grab your reader from the outset, you don't have a shot at getting your message across, whether you are communicating through social media, an email, or a brochure. 
Generating original content through timely, topical blog posts and well-written, informative press releases are critical to getting your company noticed.
We will tailor your program to include some of the following: 

you will understand the types of news that you should be promoting
you will gain a basic understanding of how to write an interesting press release
you can create a calendar for your blog posts and begin generating content
you will look at your "About Me" page through new eyes
you will learn what makes a strong sales letters
you will learn creative ways to share your press
you will find new ways to get quoted as an expert in your field.

Location is my Summit home, or other agreed upon location.

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