Friday, 19. July 2019, 600 Wilshire Blvd, SMPS/LA PRESENTS: DANIELLE GRAY "THE CONTENT WHISPERER"

from 19. July 2019 - 8:00 till 12:00

600 Wilshire Blvd

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Event description
SESSION I OVERVIEWNOBODY’S READING THAT!Developing Content for the Scanning Eye
Nobody cares as much as the writer. We unreasonably believe our audience will put in the same energy of reading our content as we do writing it. Don’t hold your breath. We barely read or watch anything thoroughly anymore. Why would we be any different from our clients? In this session, we discuss how we can craft content in a way that allows readers to not only scan, but to find the scan so helpful, that they’ll want to read the whole thing. We only have about 8 seconds (or shorter) to capture attention — don’t miss your window of opportunity.
LEARNING OBJECTIVES


Identify which pieces of content are most likely to be ‘snooze-fests’


Identify quick, easy ways to make your written content scannable instantly


Outline several ways to repurpose stale content into new mediums


Provide best practices in social media, proposals, printed materials and online content that allow your audience to scan easier

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SESSION II OVERVIEWCONFESSIONS OF A CONTENT WHISPERER Cracking the Code to Extracting Content from Technical Experts 
Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.
LEARNING OBJECTIVES We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to

SMPS/LA PRESENTS: DANIELLE GRAY "THE CONTENT WHISPERER" , 600 Wilshire Blvd event

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