Tuesday, 09. July 2019, 358 W Ontario Street, Podcasting: The Most Powerful Form of Advertising and How To Do It Right

from 09. July 2019 - 9:30 till 11:00

358 W Ontario Street

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Event description

Curious about podcast advertising and ROI? Join the Ossa Collective Team, an NYC based women's podcast network who pair emerging brands with podcasts to learn all of the basics of WHY and HOW to do podcast advertising right. Breakfast will be provided by Ossa Collective and coffee sponsored by Unicreamer. 
Additionally, we'll celebrate and honor women business owners pioneering the use of entrepreneurship to change society with ourLEADher to Visionary Showcase Highlighting LEADing Lady Entrepreneurs Changing the World One Business at a Time. Enjoy meaningful networking opportunities, refreshing drinks, delicious breakfast and attendees will take home our specially curated LEADing Lady Swag Bag full of goodies and promotions from our LEADing Lady Community!    
Agenda 
9:30 – 9:45 Breakfast & Coffee Hosted by Unicreamer + Ossa Collective9:45 Introductions: What we do, Why we do it 9:55 – 10:30 Why Podcast Advertising? 10:30 – 11:00 Why Ossa makes it simple11:00 Q&A + put together your ideal, targeted campaign 
About Instructors:
Lori Lefcourt
Lori Lefcourt is the founder of a brand called Unicreamer and runs businessdevelopment for The Ossa Collective. She started out on Wall Street as an emerging marketsbroker in NYC and quickly founder her passion for entrepreneurship. To gain some experience:she ran business development for a pet product CPG company before start Unicreamer.In 2018, she knew she couldn’t do a full-time job and run a business, so she met Marla, CEO ofOssa and what was formerly known as Like A Boss Girls. As someone who worked for years ina male dominated industry, she was passionate about helping other women navigate life andbusiness and it became more apparent over time that she wanted to incorporate Like A BossGirls and now Ossa into her overall life and help women and entrepreneurs alike grow theirbusiness.
Lori truly believe podcasting is the “voice” of the future for brands and has a super powerbeyond any other form of advertising.Fun Fact (this will be in presentation now on the Eventbrite): when podcasting just started, shewas stuck in a rut between quitting Wall Street and what she wanted to do, so she started apodcast called: Hound Vibes where she interviewed million dollar entrepreneurs in the animalspace. This is how she met the CEO of a company who asked her to run the businessdevelopment for a new start up that eventually lead to Unicreamer.
Marla Isackson
Marla is a former marketing executive with over 25 years of experience creating innovative marketing campaigns for world-famous brands, including Citibank, American Express, Barnes & Noble, and WebMD. As a longtime passionate supporter of women’s initiatives, Marla founded Like a Boss Girls – a digital platform and community that provides women with the tools, information and inspiration they need to better define, explore and connect with their goals. She built Like a Boss Girls to be a resource for women who are on the pursuit for success; a home base for the entrepreneurs, social activists, leaders and go-getters of today.
Marla is a passionate advocate for women, focused on ensuring that all women have a seat at the table and equal access to incredible opportunities and experiences. Like a Boss Girls is a manifestation of Marla’s greatest purpose in life – to help women figure out what they want in life and to assist them through this process.
On a personal note, Marla loves to read good spy novels and travel. She especially loves her family and chocolate ice cream.



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About Ossa Collective 

Ossa Collective is an NYC based women's podcast network who pair emerging brands with podcasts to learn all of the basics of WHY and HOW to do podcast advertising right


About Unicreamer 
Unicreamer provides the everyday, busy person with versatile, delicious, & portable options to add into their beverages that will help them live fuller and more vibrant lives. Using only ingredients that aim to improve important functions that affect people's mental and physical performance, while making compassion and replacing animal products with whole food, plant-based ingredients a top priority.


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