Monday, 28. October 2019, 155 Bovet Rd, Creating an Empathetic Brand in a Digital World

from 28. October 2019 - 18:30 till 20:00

155 Bovet Rd

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Event description
Brand strategist, author and speaker Maria Ross has published a new book, "The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams)."Note: The $15 admission cost includes a copy of Maria's new book (a $16.95 value).

In the age of digital marketing, the ability for brands to make human connections is now more important than ever. But how can marketers create those close customer connections to inspire loyalty, word of mouth and, of course, consistent revenue?In a word, we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, listen, or understand another point of view—we remain paralyzed. Instead of finding solutions, we repeat the same mistakes.Our digital world does not let us off the hook in showcasing this deeply human connection. In fact, doing business online and in social media demands that we be even more empathetic than ever before if we want to keep customers, gain market share and thrive.In this Meetup, Maria will explore the value of compassion as an engine for brand success.You will learn:

Why empathy is actually good for business.
How to avoid the "empathy veneer."
How to flex your empathy muscle

We'll have pizza and networking from 6:30 to 7pm. Maria's presentation runs from 7 to 8pm. The presentation includes an extended audience Q&A.

Creating an Empathetic Brand in a Digital World, 155 Bovet Rd event

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