Wednesday, 18. September 2019, ME14 5AA, Crafting YOUR Brand: the secrets to success

from 18. September 2019 - 9:30 till 16:30

ME14 5AA

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Event description
Bemused by branding?
A solid brand identity not only differentiates you from your competition, it also inspires customer loyalty and lays the critical groundwork for customer attraction and retention. In this practical, interactive workshop facilitated by branding consultant Karen Davies and public relations consultant Islay O’Hara, you will define your brand identity and craft a unique look and tone that you want your company to project to the world.
By attending, you will define three key elements which, when combined will create branding that connects with your audience on an emotional level.

Your visual identity
The voice you use
The kind of personality your business has

You will

Learn why defining your brand identity is so important?
Identify the core value of your business to your customers
Outline your own brand personability
Create a vision for your ideal brand
Learn about creating an emotional connection and impact through words and visuals

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Define keywords which summarise your brand identity
Understand how brand strategies can be integrated across your business

This one-day workshop will provide an opportunity to experiment with ideas and concepts and benefit from positive and constructive advice. Together, we will draw out the uniqueness of your offer, why it’s important, your promise to your customers and your personal values.
This workshop is for small to medium business owners who

Are developing their brand for the first time
What to update and refresh their branding
Want to understand and learn more about why branding is so much more than a logo
Want to be seen to be the sole provider of the solution to your ideal customer’s problem or need

By the end of the day, you will have the tools and a framework in place for a comprehensive, well-defined brand that will live in the hearts and minds of customers, clients and prospects.
So, if you're excited about the potential we can unlock together, please do join us. 
 Cost £125.00 which includes refreshments, a delicious lunch and all the course materials you need before and during the day to complete our exercises and put your learning into practice and see results.
 Because this is an intimate day with plenty of personal support and guidance, there are limited spaces available. 
We're really excited about working with you and look forward to meeting you on the day. 
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a customer’s decision to choose one product or service over another". Seth Godin
Previous attendees of this event said
"A great day, really worthwhile"
“This workshop helped me think deeper about my branding persona”
“Eureka! Thought provoking.”
“Looking at my business as a brand that is authentic and showing my values. People pay people and that makes this course invaluable to have clarity.”
“Pleasant, inviting and informative. Really interesting tying together loose ends to come together in your business.”
“Good workshop explaining how to create our brands and be consistent, and how to understand our clients’ needs.”
“Inspiring, lots of pointers to understand.”

Crafting YOUR Brand: the secrets to success, ME14 5AA event

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