Wednesday, 30. October 2019, Product School Seattle, Ethnographic Research and Finding Product Needs by Microsoft GPM

from 30. October 2019 - 18:30 till 20:30

Product School Seattle

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Event description
One of the key skills for PMs is to walk in their customers’ shoes. It’s really important to understand the journey and how your product presents itself along the way. Your whole team needs to take this into account: otherwise, you’ll be in serious trouble! There are plenty of tools and techniques that can get you closer to understanding the customer’s mind. Find out here!
Main takeaways:
- Discovering user needs is critical when building new products
- If they are real needs, people already have a way to satisfy those - with existing set of tools or products
- In this talk, we will discuss how ethnographic research helps us understand more about people, what they do, how they feel - paving the path to discovering the right product needs
Meet the Speaker: Prem Kuchi

Prem is a Seattle-based seasoned professional whose career in Product and Tech spanned over 15 years. During his lucrative career, he contributed to multiple positions within the domains of Computer Software, IT & Services, along with Electrical / Electronic Manufacturing, supporting companies such as Honeywell, Microsoft, and Amazon. 
View Speaker's Full Profile
Get the FREE Product Book here --Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- Event entrance and/or seating is based on a first come first served basis.- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.- No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to

Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus. Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

Ethnographic Research and Finding Product Needs by Microsoft GPM, Product School Seattle event

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