Thursday, 12. November 2020, The Maramara Park Ave, Reach Readers on the Small Screen in New York

from 12. November 2020 - 8:00
till 13. November 2020 - 17:30

The Maramara Park Ave

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Event description
Reach Readers in the Small Screen in New York
Overcome the obstacles of reading on the small screen
Workshop Description
You’ve read the numbers. You know that more than half of your audience members are receiving your emails, visiting your web pages and engaging with your social media channels via their mobile devices, not their laptops.
Problem is … reading on a smartphone is as different from reading on the web as reading on the web is different from reading print. Reading your web content on a smartphone cuts comprehension by 48%, attention by 50% and reading speed by 20% to30%.
In this environment, how do we reach readers online?
The good news is, best practices for web and mobile copywriting can help. In fact, just three simple tweaks have been proven in the lab to boost usability more than 124%.

Get to the point faster: Because web visitors spend 74% of their time on the first two smartphone screens
Master the 5-notes Webpage Structure: It’s been proven in the lab to be more effective than the form you’re using now
Cut Through the Clutter Online: Because ‘short is too long for mobile’
Lift Ideas Off the Mobile Screen: Reach nonreaders with display copy

PRSA members: Earn 4 APR maintenance points!

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Daily schedule
8:15 a.m. Registration 9 a.m. Workshop beginsNoon Lunch 1 p.m. Workshop resumes 4 p.m. Workshop ends
Select your VIP level
Silver ($1,195)

Two days of training
Lunch each day (Please do let us know about your dietary issues and aversions when you register)
Coffee and tea each morning
Workbook for capturing your ideas and insights

Gold ($1,295)
Get more than $250 worth of learning tools for just $100:

Everything at the Silver level
Plus over $250 worth of learning tools:

Think Like a Reader, a $127 value
Cut Through the Clutter, a $49 value
How to Develop an Approval Process, a $17.50 value
Set SMART Goals and Objectives handbook, a $17.50 value
Get Good at Getting the Goods handbook, a $27.50 value
Block Busters handbook, a $17.50 value

Platinum ($1,395)
Get $297 worth of additional learning tools for just $100:

Everything at the Gold level
12-month subscription to Rev Up Readership, a $297 value

Diamond ($1,795)
Get follow-up support — plus an exclusive conversation with Ann:

Everything at the Platinum level
A 30-minute one-on-one phone consult with Ann after the workshop (a $750 value)

Sorry: only 10 Diamond tickets available!
Q. What about parking and driving directions?
A. Directions, Maps and parking information.
Q. Do you offer any discounts?

A. We have no doubt that the Master Class will be the best $1,200 you invest this year on your professional development. But here are six ways to reduce that investment or boost your return on it:

Saave $200 when you register by Dec. 31.
Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
Save $50 each when you bring one colleague.

 To summarize:

 Silver $1,195Gold $1,295 Save $100+Platinum $1,395 Save $300+Diamond $1,795 Save $700+

Training, lunches, workbook

$256 worth of learning tools for $100

$297 subscription to Rev Up Readership for $100 more

30-minute one-on-one phone consult with Ann ($750 value)

Q. I booked my ticket without applying the discount code. Or I received the code after booking the ticket. Can I get a refund for the discount?A. Sorry, but you need to apply the discount code when you purchase. We are not able to apply discounts after the fact.
Q. I booked my individual ticket, and now I’m bringing colleagues. Can I still get the group discount?A. Please email us, and we’ll send you a special discount code your colleagues can apply to get the discount.

Q. May I pay by check or purchase order?A. Yes, please contact us at Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.
Q. Should I bring a laptop?A. Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.
Q. Should I bring my writing sample to the workshop?A. Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.
Q. How do I contact you?A. Please email us at
Q. May I update my registration information?
A. Yes. Please go to Eventbrite and update your registration information and dietary information.
Q. Should I bring my printed ticket to the workshop?A. Yes, please bring a copy of the ticket to the workshop.
Q. What is the dress code for the workshopA. Business casual.
Q. Do you accommodate special dietary preferences?A. Please specify your dietary preference when you register.
Q. Will you sell my personal information?A. No. We never share personal information with other companies.

Q. Can I cancel my ticket if I can't make it?A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

by Sept. 12, 2020, and receive a full refund, minus 20% handling fee.
by Oct. 12, 2020, and receive a 75% refund.
Sorry, no refunds after Oct. 12, 2020.


Reach Readers on the Small Screen in New York, The Maramara Park Ave event

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