Tuesday, 04. February 2020, The Green Park Conference Centre, Kingpin's B2B Technology Sales & Marketing Masterclass - Reading

from 04. February 2020 - 8:45 till 13:00

The Green Park Conference Centre

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Event description
Join us for our Masterclass Forum where we’ll be looking at the real issues facing technology sales and marketing professionals, with a half-day of insights and best practices for those on the front line of marketing and selling enterprise IT.
Using our own insights, real-world experiences and research, alongside industry reports and trends, we’ll take you through the latest state of the technology buying journey and how sales and marketers can overcome some of the new challenges they ****.
Our panel of ITDM’s and lines of business will be there to discuss their organisations' buying behaviour and share their suggestions on how to best sell and market to them. We will also be looking at issues such as ABM (account-based marketing), lead qualification, lead conversion and executing content marketing strategies that make an impact.
Speaker Panel - TBC
Agenda
0845-0930: Arrival, tea, coffee and pastries9:30-9:40: Introduction9:40-10:15: The changing **** of the IT buying journey 10:15-10:45: Case study
Break
11:00-11:30: Sales and marketing trends and predictions for 202011:30-12:00: The future of demand generation, the channel, ABM and sales12:00-12:30: Panel debate: How should we be approaching the complexity of buying teams?
Lunch

Kingpin's B2B Technology Sales & Marketing Masterclass - Reading, The Green Park Conference Centre event

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