Tuesday, 19. May 2020, Online, Paid search (PPC)- Digital Marketing if you feel like you're faking it

from 19. May 2020 - 17:00
till 22. July 2022 - 18:30

Online

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Event description



Our ‘Digital Marketing when you feel like you’re faking it’ events always sell out. 


This is SO telling of how the community feels. As a marketeer in a small business you’re kind of expected to be a jack of all trades and know your sh*t, so inevitably we all end up having to blag it a little bit...


We’ve partnered with The Pull Agency to offer The Copy Club a whole series dedicated to giving you the core understandings on all things digital, so that you don't feel like you’re faking it anymore. You can pick the sessions most relecant to you or join all four in our digital marketing series.


The fourth and final session will cover PPC advertising and the tips and tricks to manage your campaigns. 



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Even in lockdown, consumers still want to shop. With brands such as beauty, exercise equipment and loungewear performing particularily well in lockdown. So, with consumers still wanting to shop online, are you making sure you’re being found? We understand budgets may have been cut during, but stopping all advertising efforts could be doing more damage to your brand than you think. What we will cover in this session is how to setup and run ads through Google and how you can run effective PPC advertising with our top tips.


The Pull Agency are hosting a class for us to get you up to speed on the basics:



What campaigns you can run on Google


How to perform keyword research


How to setup a campaign in the platform


Our 6 top tips for optimisation



The session will focus on the knowledge you need to run effective PPC ads and feel confident that you know what you’re doing whilst working remotely. This interactive format will focus on how to apply what you learn for your business to improve results. This event is perfect for anyone who runs PPC campaigns for their brand or foranyone who feels like they need to brush up on how it all works.


Comments from last year:


"Depth of learning - it felt more like a workshop than an inspiration session and the content shared was incredibly valuable and nice to have the contrast with other events."


"it was exactly what I needed - a topline summary overview so that I could check in with what i did and didn't know and deep dive any gaps. The team presenting were very knowledgeable and engaging so was easy to get answers to questions"


How will you get the chat?


We will send you a link to access the recording in your confirmation email. 

Paid search (PPC)- Digital Marketing if you feel like you're faking it, Online event

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